Evole Care
Identity-led male grooming store built around the Caveman → Gentleman arc. Bundles became the dominant entry SKU; AOV climbed +25% after the bundle reframe.
AOV
+25%
after the bundle reframe
Hero offer
Starter Kit
dominant entry SKU
UX
FAST-SCAN
decision-compression layout
The brief
Male buyers scan, they don't read.
Male grooming brand whose audience reads less, scans more, and resists multi-product carts. Bundles had to be the obvious path; single SKUs the exception.
The result
AOV up 25% after the bundle reframe.
AOV +25% after the bundle reframe. Starter Kit became the dominant entry SKU; single-SKU sessions converted 2× via the kit upsell.
The bundle reframe rewrote our conversion ceiling. We stopped fighting buyers about kit vs single SKU.
T
T. N.
Founder · Evole Care
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