Featured builds · 2024-2025

Portfolio

Selected projects from the last 12 months. Built for conversion, validated on real devices, launched on schedule.

Subs-FirstFFED
Performance Nutrition · D2C · AU

FFED

Single-product subscription system. Every section pre-sells the Starter Pack. Reframed $120 AUD into $1.50/serve to make subscription the default.

SKUs2+
ModelSubs-first
TrustInformed-Sport
0 → 1 BuildHestern
Leather Goods · Branded eCom

Hestern

0→1 build for a handcrafted leather brand with 150+ SKUs. Custom Shopify 2.0 theme, mega-menu catalog, metafield-driven PDPs, full revenue stack.

CVR lift+38%
AOV lift+27%
Mobile load<2s
V1 LaunchRELNTLSS Clothing
Streetwear · Apparel · AU

RELNTLSS Clothing

0-history brand built into a global-ready Shopify 2.0 store. Pre-sell funnel homepage, sticky ATC, 25+ currencies, scarcity-led drop positioning.

Mobile load~2.3s
ATC lift+25%
Markets25+
Drop-ResilientStained Concept
Streetwear · Limited Drops · DR

Stained Concept

Rebuilt to handle drop-traffic spikes and convert before stock runs out. Render-blocking JS removed, sticky ATC, urgency signals, back-in-stock flows.

Speed4.8s → 2.1s
ATC+30%
AOV+25%
Identity-LedEvole Care
Male Grooming · Kit-First

Evole Care

Identity-first store built around "Caveman → Gentleman." Bundles became the primary entry point, single SKUs secondary. Decision-compression UX for male buyers.

AOV+25%
Hero offerStarter Kit
UXFAST-SCAN
Premium-LuxeRoho Living
Home & Lifestyle · D2C

Roho Living

Minimal-luxury home and lifestyle store. Storytelling homepage, bundle offers, and a white-label fulfillment workflow.

PaletteBeige · Olive
Catalog20–25
FulfillmentWhite-label
Luxe-LEDOne of 1 Shop
Streetwear Apparel · D2C

One of 1 Shop

Streetwear store refresh — consistent branding, high-converting product page, and full ecommerce setup end to end.

ScopeFull store
Devices3
SetupPayments + email
Luxe-LEDLumina Skin Studio
Skincare & Beauty Tech · D2C

Lumina Skin Studio

Premium skincare and LED beauty redesign. Luxury-first UI with subtle neon accents and a conversion-focused homepage.

PositioningLuxury-first
PagesPDP + collections
SEOBasic + speed
Hybrid-CatalogWise Owl Natural Health
Health & Wellness · D2C

Wise Owl Natural Health

Natural health store with digital and physical products, clear buying flow, and trust-driven conversion elements.

CatalogDigital + physical
ConversionUpsell + cross-sell
BuildApps tested
2000+ SKUsSofresh
Grocery & FMCG · Supermarket

Sofresh

Scalable supermarket store for a 2000+ catalog — structured collections, featured categories, euro currency.

Catalog2000+
CurrencyEUR
NavSub-collections
One-ProductSmileCare Pro
Dental & Oral Care · D2C

SmileCare Pro

One-product oral care store — structured homepage, high-converting PDP, real product imagery, trust elements.

"Funnel1 product
TrustSpecs + badges
SetupPayments + shipping
Premium-BuildNutripeak
Health & Nutrition · D2C

Nutripeak

Premium nutrition store on a customized Unity theme — storytelling homepage, subscriptions, upsell and cross-sell.

ThemeUnity
CatalogSKU + variants
FeaturesSubs + upsell

// More projects under NDA · Drop us a line for the private deck

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