Featured builds · 2024-2025

Portfolio

Selected projects from the last 12 months. Built for conversion, validated on real devices, launched on schedule.

Hestern

0→1 build for a handcrafted leather brand with 150+ SKUs. Custom Shopify 2.0 theme, mega-menu catalog, metafield-driven PDPs, full revenue stack.

Pet Wellness · Supplements · US

Hemp Hounds

Three-formula hemp chew brand rebuilt around a match quiz, subscribe-first pricing and a second-formula cross-sell.

Formulas3

Purchase modelSubscribe-first

Social proof4.87 / 5

Redesign

Chef Workwear · D2C · UK

Vocal Chef

Chef workwear redesign built on one mechanic, the vented back panel, with a uniform bundle builder on every product page.

Hero mechanicVented back

Bundle builder1 / 2 / 3 pieces

Entry price£14.99

Luxe-LED

Streetwear Apparel · D2C

One of 1 Shop

Streetwear store refresh — consistent branding, high-converting product page, and full ecommerce setup end to end.

ScopeFull store

Devices3

SetupPayments + email

V1 Launch

Streetwear · Apparel · AU

RELNTLSS Clothing

0-history brand built into a global-ready Shopify 2.0 store. Pre-sell funnel homepage, sticky ATC, 25+ currencies, scarcity-led drop positioning.

Grocery & FMCG · Supermarket

Sofresh

Scalable supermarket store for a 2000+ catalog — structured collections, featured categories, euro currency.

Supplements · Telehealth · US

Strovia

Clinical-grade supplement store with goal-led routing, batch Certificates of Analysis, and quantity pricing that drops the cost per day.

Catalog12 formulas

ProofBatch COA

Pricing1 to 6 bottles

Size-First

Home Improvement · Doors · UK

Oak Doors Direct

UK internal door store with faceted range filters, live stock states, FD30 fire-door guidance and a size finder on every screen.

Pet Treats · Subscription · US

Ellie's Bark Bites

Single-ingredient dog treat store built around a three-tier subscription box, quick-add bestsellers and a loyalty program.

Subscription3 tiers

Catalogue5 categories

Reviews5.0 / 5

Use-Case Led

Solar & Backup Power · D2C · US

Radiant Ridge Supply

Solar generator and power station store with use-case routing, bundle-versus-single comparison, and financing on high-ticket product pages.

Streetwear · Limited Drops · DR

Stained Concept

Rebuilt to handle drop-traffic spikes and convert before stock runs out. Render-blocking JS removed, sticky ATC, urgency signals, back-in-stock flows.

Male Grooming · Kit-First

Evole Care

Identity-first store built around "Caveman → Gentleman." Bundles became the primary entry point, single SKUs secondary. Decision-compression UX for male buyers.

AOV+25%

Hero offerStarter Kit

UXFAST-SCAN

Subs-First