Lumina Skin Studio
A skincare and LED beauty brand that needed to read as luxury first, tech second. Refined type and spacing with subtle neon accents and a storytelling homepage built to convert.
Positioning
Luxury-first
LED accents
Pages
PDP + collections
optimized
SEO
Basic + speed
mobile-first
The brief
Luxury first, tech second.
The challenge was a minimal luxury skincare aesthetic that still carried modern, LED-inspired visuals — without tipping into bold or technical.
The result
Elegant, mobile-first, optimized.
Redesigned mobile-first with optimized product pages, smooth collection browsing, policy integration, basic SEO, and speed improvements — consistent across colors, fonts, spacing, and layout.
It reads as luxury first and the tech still comes through. The homepage tells our story and the product pages do the selling.
E
Emily B.
Founder · Lumina Skin Studio
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