Vocal Chef
A chef workwear brand with a real product advantage buried under a generic theme. Rebuilt the whole store around the vented back panel and added a uniform bundle builder that turns one jacket into a full kit before checkout.
A real product edge, invisible on the page.
Vocal Chef makes vented-back jackets, trousers and aprons for professional kitchens. The old store sold them like generic workwear, with the one thing that made them different reduced to a bullet point.
One jacket, or the whole uniform.
Shipped with a bundle builder that adds jacket, trousers and apron in a single action, a live running total against the free-delivery threshold, and an intro-offer countdown on every product page. Brand story and email capture wired in.
Cannot fault the process. They actually asked how a kitchen works before touching the design, and the section explaining the vent does more selling than anything we ever managed ourselves. The bundle builder was their idea, not mine, and it has turned out to be the best part of the whole build.
Anthony Walsh
Founder · Vocal ChefBuild a store like this.
Same mechanism, sized to your stage. 3-day Basic, 5-day Standard, 7-day Premium, all conversion-engineered from day one.