Hestern
0→1 build for a handcrafted leather brand with 150+ SKUs. Custom Shopify 2.0 theme and a metafield-driven PDP system. Mobile load held under 2 seconds, conversion up +38%, AOV up +27% over the legacy mock.
CVR lift
+38%
over Shopify apparel baseline (3.1% → 4.3%)
AOV lift
+27%
via bundles + post-purchase upsells
Mobile load
<2s
LCP across PDP / collection / home
Non-paid in 90 days
22%
of revenue from organic + structured data
The brief
150+ SKUs, a brand idea, and zero store.
Handcrafted leather brand with a deep catalog (150+ SKUs) launching from zero. Needed a store that handled scale without feeling generic, plus a PDP system that surfaced material/craft details merchants would otherwise hide.
The result
What the first 90 days looked like.
Mobile load held under 2s on a 150+ SKU catalog. Conversion rate +38%, AOV +27% versus the legacy mock.
Storegrowthx took 150 SKUs and made them feel like a single brand story. Mobile speed alone changed our ad math.
S
S. J.
Founder · Hestern
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