Hemp Hounds
Three formulas, one anxious buyer, and no obvious place to start. Rebuilt the store around a match quiz that routes every visitor to a single formula, then made subscribe and save the default on the product page.
Formulas
3
matched by quiz
Purchase model
Subscribe-first
vs one-time
Social proof
4.87 / 5
11,700+ reviews
The brief
Three formulas, and no obvious starting point.
Hemp Hounds sells calm, hip and joint, and skin and coat chews. Every visitor had to self-diagnose which one their dog needed, and most bounced rather than guess wrong.
The result
Every visitor lands on one formula.
Shipped with a formula-matching quiz, subscription pre-selected on the product page, a weight-based dosing guide, a second-formula cross-sell, and a review wall pulling the 4.87 average and 11,700-plus review count above the fold.
Huge thanks for this one. We came in with three formulas and no real way to help people pick between them, and the quiz solved it in a way I would never have thought of. Subscription setup, the dosing guide, all of it works exactly as promised. Really happy with how it turned out.
M
Matthew Kennedy
Founder · Hemp Hounds
Want one of these?
Build a store like this.
Same mechanism, sized to your stage. 3-day Basic, 5-day Standard, 7-day Premium, all conversion-engineered from day one.