FFED
Single-product subscription store pre-selling the Starter Pack on every section. Reframed $120 AUD as $1.50/serve to make subscription the default purchase path, not the upsell.
SKUs
2+
one product one funnel
Model
Subs-first
starter pack pre-selected
Trust
Informed-Sport
high above the fold
The brief
One product, $120, and a price-shock problem.
One-product brand selling a $120 AUD pack. Conversion was sticking on price-shock. Subscriptions had to become the default purchase, not the upsell.
The result
Subscription became the default purchase.
Subscription-first model held; Starter Pack became the dominant SKU. Trust signals from Informed-Sport supported the price reframe.
Subscription went from the upsell to the default. Same product, same price — completely different conversion math.
M
Mark T.
Founder · FFED
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