Stained Concept
Streetwear store losing carts during drop windows. Speed went 4.8s → 2.1s on mobile. ATC +30%, AOV +25% across releases — the store finally kept up with the demand.
Speed
4.8s → 2.1s
mobile LCP after rebuild
ATC
+30%
across drop windows
AOV
+25%
from bundle entries
The brief
Drops were selling out before checkout could complete.
Limited-drop streetwear brand losing carts to slow load during release windows. Drops would sell out before traffic could complete checkout.
The result
Speed went 4.8s → 2.1s.
Speed went from 4.8s → 2.1s on mobile. Add-to-cart +30%, AOV +25% across drops.
First drop after the rebuild sold through without a cart-abandonment email queue. The store finally moved as fast as the audience.
A
Andre L.
Founder · Stained Concept
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